tell the story behind the data

our user tracking tools

The technology tools we use to better understand users and behaviors on your digital assets

Google Tag Manager 

Google Tag Manager allows you to track conversions accurately using conversion tracking tags. You can track all the events that matter to you, such as online purchases, document downloads, or completed contact forms.

In addition, Google Tag Manager is integrated with many other marketing and analytics tools, allowing you to track data in a consistent manner and gain insight into your marketing strategy.

Google Analytics

Google Analytics (GA, newly on Google Analytics 4 - GA4) is a free data tracking service offered by Google that allows you to track and analyze your website data. It allows you to know the number of visits to your site, user behavior, traffic sources, conversions and much more.

Google Analytics gives you access to many reports that allow you to better understand how users interact with your site and how your site is performing. You can also set up goals and segments to track and compare the performance of different parts of your site or different marketing campaigns.

Google Analytics is the most popular and comprehensive data tracking tool for websites. It allows you to track visits to your site, user behavior, traffic sources, conversions and much more.

Google Search Console

Google Search Console is a free tool offered by Google that allows website owners to monitor and optimize their presence in Google search results. It gives you access to data and reports that allow you to better understand how Google indexes and displays your site in search results.

Google Search Console is an essential tool for all website owners who want to improve their visibility in Google search results.

Tracking pixels

A tracking pixel is a small piece of HTML code that is embedded in a web page and tracks user behavior on that page. When a user accesses a web page that contains a tracking pixel, the tracking pixel sends information about the user's behavior (e.g., pages visited, time spent on the site, actions taken) to a third-party server that stores this data.

Tracking pixels are often used by businesses to track conversions and optimize online advertising campaigns. For example, a company can use a tracking pixel to track conversions on its website to determine which ads are most effective in generating sales.

Tracking pixels are also used by advertising networks to target ads based on user behavior on the web. (Google Ads, Facebook/Instagram Ads, Linkedin Ads, TikTok Ads, etc.)

Microsoft Clarity

Microsoft Clarity is a data tracking and user experience (UX) analytics tool that allows website owners to better understand how users interact with their site. It provides a real-time view of the user experience on your site, including where users are abandoning or spending time on your site.

Microsoft Clarity records user sessions on your site and allows you to review those sessions to better understand what is working and what is not working on your site. You can also set up alerts to be notified when users encounter problems on your site.

Google Looker Studio (formerly Google Data Studio)

Google Looker Studio is an online data visualization tool that allows users to create and share dashboards and reports based on real-time data. It is integrated with Google Cloud Platform and can be used with many data sources, including Google BigQuery, Cloud SQL and Cloud Dataproc.

Looker Studio provides an intuitive programming interface that allows users to define data models and create complex data visualizations without writing code. It also offers a wide range of predefined visualizations, including charts, tables and maps.

Looker Studio can be used by organizations to create real-time tracking dashboards, to analyze data in depth, and to share the results of that analysis with other users. It is also possible to integrate Looker Studio visualizations with other applications using the Looker API or by using built-in dashboard widgets.

There are many other website data tracking tools available in the market, each with its own features and characteristics. It is important to choose the tool that best suits your needs and budget.

In summary, tracking data and conversions is essential to understanding how your site is performing and how effective your marketing campaigns are, allowing you to optimize your strategy and improve your ROI.