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Zipplex

CASE STUDY WEB APPLICATION

Comprehensive user acquisition & content monetisation marketing strategy.

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Marketing for web app and Wordpress website

4500+ NEW QUALIFIED USERS

GENERATE OVER 4500 NEW USERS IN 10 MONTHS AND GENERATE 2X ROI IN 4 MONTHS

The mandate of this rental property client was to generate revenue for the application by acquiring new customers for their online rent comparison service. A quick solution was developed and worked on over time. The goal was to position the brand for people in the field, while demonstrating the benefits of using the app in this environment. To do this, we made a presentation website for the application as well as a blog. We then combined the power of advertising to accelerate distribution and acquisition.

Search campaigns with Google were able to position the brand with their audience for very little. Combined with a remarketing strategy on the display network and Facebook, we were able to keep the brand appealing to customers with graphic and video content. Facebook was still a great source of low cost acquisition, however, hard to beat good SEO and copywriting work.

Our client's requirements

Creating a brand new website that would represent the brand well, creating advertising content, copywriting, SEO and strategic planning. In short, the primary goal was to generate more leads in order to double sales.

Adaptive site
Position the site on Google
Generate more leads

1. Maximise the time to value for money of the project.

2. Tracking users in their web journey

Once the user is acquired on our website, our retargeting tools for display advertising from Google, Linkedin, Facebook, Instagram and many others become effective.

3. Optimising conversions

Once the remarketing system is in place, simply optimise the cost of conversions across channels and evaluate the return to see the viability of each channel and media.

Strategy

SEO - Google and bing

A content writing strategy, combined with search engine optimization, resulted in the acquisition of more profitable positions for the company. Once the copywriting was established, we propelled our keywords into the top search positions on Google through an external link acquisition strategy and internal link sculpting.

- Content strategy
- Google positioning
- Local SEO optimization
- Google My Business optimization
- Link building
- Google & Facebook reviews
- Social profile creation
- Website speed optimization

SEM - Google Ads

For search engine advertising, a set of keywords was used to position the ads strategically. Once the new user is acquired, we follow them through their web journey via display banners. This amplifies visibility to strategic individuals and amplifies the perception of the company.

- 1st position Google paid
- Set of keywords related to the service
- Google Display banners
- Google Display banners in remarketing

SMM - Facebook Ads

As far as social media is concerned, Facebook was the main focus for residential customer acquisition. Through Facebook Messenger campaigns, based on similar audiences to our previous conversions and optimisations, the results were explosive! A good immediate communication experience for the customer, as well as leads at a lower cost. In addition, a remarketing campaign was set up to display specific ads to users of the website acquired through Google Ads.

- Facebook Messenger advertising
- Facebook video remarketing
- Facebook organic
- Instagram remarketing

The results.

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SEO

54%+ click-through rate on Google

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Registration free trial

1000+

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ROAS

34X Return on advertising expenditure

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Acquisition cost

1.66 per user

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Digital advertising

CPM of less than $4 for a very competitive niche audience

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Brand visibility

10,000+ website visits

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Facebook & Google

550,000+ Organic and paid impressions in 2021

A human marketing agency focused on our clients' success

The Bofu Method: Why do business with us?

It all starts with the implementation of a structured and sustainable growth strategy that combines technology tools, digital media and traditional media. This scalable solution will not only help your business attract new customers, but also retain them and build loyalty.

This strategy will also become your way of systematically exploiting the most profitable sales channels for your company and your sector, such as radio, web referencing, social network advertising, etc., in order to gain visibility and market share.

Optimising your audiences, ad placements, targeting and sales channels has an immediate impact on your sales and processes. We achieve maximum revenue for our clients by collecting data and conducting in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.

We specialise in growth, strategy and process automation. We understand how humans interact at every stage of the different life cycles, which allows us to mass customise and automate. Your system should work for you!

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A methodical approach to growth.

Our team of experts support your marketing department and key decision-makers in establishing and executing optimised growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.

Our strategies are innovative, bold and tailored to our clients' needs and objectives. The success of their business and their project is at the heart of our approach.

Our Process.

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EXPLORATION

Our process always starts with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and objectives.

This will allow us to identify the value we can bring to it.

Certifications.

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What our customers say about us

I have had my best season in the history of the company year after year for 3 years now! I sold my snow removal business and with Bofu's marketing know-how, I can concentrate on my specialty: hydroseeding. Thanks guys!

Pierre-Luc Beaulne, President of Hydro-Pro Seeding