Resto Gio's & Gio's le marché
CASE STUDY Italian restaurant
Comprehensive e-commerce marketing strategy and digital visibility.
complete digital solution
redesign of restaurant websites, creation of Shopify & POS online shop
Combined with an aggressive Google Ads strategy, it is then possible to occupy the first organic paid position in the Google My Business search for Italian delicatessen and restaurant in St-Sauveur!
Our client's requirements
To create a brand new website that would represent the brand well, create innovative advertising content, write original content, optimize SEO and do strategic planning. The primary goal was to generate more leads to get the marketing machine going.
Position the site on Google
Generate more leads
1. Maximise the time to profitability of the project
The initial blitz got the campaign off to a quick start.
2. Tracking users in their web journey
Once the user is acquired on our website, our retargeting tools for display advertising from Google, Linkedin, Facebook, Instagram and many others become effective.
3. Optimising conversions
Once the remarketing system is in place, simply adjust the cost of conversions for the different channels and evaluate the return to see the viability of each channel and media.
4. Position the website organically on Google
The mandate was to position the website for certain keywords on search engines.
A human marketing agency focused on our clients' success
The Bofu Method: Why do business with us?
It all starts with the implementation of a structured and sustainable growth strategy that combines technology tools, digital media and traditional media. This scalable solution will not only help your business attract new customers, but also retain them and build loyalty.
This strategy will also become your way of systematically exploiting the most profitable sales channels for your company and your sector, such as radio, web referencing, social network advertising, etc., in order to gain visibility and market share.
Optimising your audiences, ad placements, targeting and sales channels has an immediate impact on your sales and processes. We achieve maximum revenue for our clients by collecting data and conducting in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.
We specialise in growth, strategy and process automation. We understand how humans interact at every stage of the different life cycles, which allows us to mass customise and automate. Your system should work for you!
A methodical approach to growth.
Our team of experts support your marketing department and key decision-makers in establishing and executing optimised growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.
Our strategies are innovative, bold and tailored to our clients' needs and objectives. The success of their business and their project is at the heart of our approach.
Our process always starts with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and objectives.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment on search engines and social networks.
The creation of a complete strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our aim is to achieve a rapid and measured return on investment.
4. MEASUREMENT, EVALUATION AND OPTIMISATION
We will evaluate the performance of our deliverables, on an ongoing basis, in order to improve results, optimise actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your company and the new digital trends, with the aim of obtaining a greater reach.
I have had my best season in the history of the company year after year for 3 years now! I sold my snow removal business and with Bofu's marketing know-how, I can concentrate on my specialty: hydroseeding. Thanks guys!
Through his agency BOFU, Marc-Antoine has offered us impeccable service by focusing on various short/medium and long term strategies for our business. Their attention to detail and understanding of our business environment is an important competitive advantage for us.
Marc- Antoine is great to work with. He is very responsive to the daily needs in marketing and has a wealth of knowledge on web based activity. He drives sales initiatives through social media and has the ability to expose activities and products directly to the retailer and end user. Marc is always willing to jump in and contribute to the goals of the organization. He is an asset to us and keeps me up to date with all market trends.
With the different marketing strategies we use to increase my sales are really solid. I never thought I would be so successful with their coaching for my social networks, websites, advertising and Amazon. Their long term vision for my products and services, their ingenious ways of monetising my brand. I recommend X1000.
Great experience! Always satisfied by Marc-Antoine's professionalism! He knew how to meet all my requirements! With him, my website is very well referenced on Google!
A professional team that takes the time to accompany you in the development of your strategies on the web. A must for young and not so young companies! 🙌😄
Great customer service! I recommend it.