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Mini-warehouses 15 north

CASE STUDY mini-warehouses

Comprehensive lead generation marketing strategy.

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96% OF THE SPACE RENTED IN LESS THAN 45 DAYS

Rent out the entire site in less than 60 days and maintain between 97% annual occupancy.

The mandate of this client, operating in the mini-storage sector, was to generate new prospects for its storage service located on the outskirts of Mirabel and Saint-Jérôme. The client, having acquired this young company, wanted to minimize the rental period for the warehouses, which were initially 47% occupied. To do so, a strategy was put in place to promote an introductory offer of one month free with the signing of an agreement of three months or more. The aim was to position the brand for people looking for this type of service FAST, in all ways and in their sectors of activity.

One month after the start of the digital marketing efforts, the complex was 86% occupied! After realizing that the remaining spaces were only the small ones, we focused on this segment to maximize the occupancy rate for these spaces. After a second full month of advertising, the 99% occupancy target was reached. Since then, the average occupancy rate has remained at 97%.

The Google search campaigns were able to create a large number of leads at a very reasonable cost. Combined with a remarketing strategy on the display network and Facebook, we were able to keep the brand fresh in the eyes of customers with graphic and video content.

Our client's requirements

ACTIVATION AND CONVERSION


Tracking users in their web journey. Once the user is acquired on the website, our retargeting tools for display advertising from Google, Facebook, Instagram and many others become effective.

Once the remarketing system is in place, simply adjust for the cost of conversions across channels and evaluate the return to see the viability of each channel and media.

REVIEWS AND REFERENCES
Facebook reviews as well as Google reviews help with conversions and SEO.

Implementing offers and training employees on the importance of referrals greatly increases the production of this social proof and leads to better customer retention.

ACQUISITION STRATEGY
Creation of an advertising system for renting premises and minimising the time without tenants between rentals.

The use of storage space is very seasonal. It was therefore necessary to ensure that all the demands associated with the services offered by our client were covered. 

BRAND POSITIONING
This complex is distinguished by its location on the edge of Highway 15, the cleanliness of its premises, inclusions such as radiant floors and the multitude of mini-warehouse formats that often meet specific needs.

Strategy

SEO - Google and bing

A copywriting strategy, combined with search engine optimisation, has resulted in more profitable rankings for the company. Also, once the copywriting was established, we propelled our keywords into the top positions on Google, with an external link acquisition strategy and internal link sculpting. The result?

500 free leads in 2019!

- Content strategy
- Google positioning
- Local SEO optimization
- Google My Business
- Link building
- Google & Facebook reviews
- Social profile creation
- Website page load speed optimization

SEM - Google Ads

For search engine advertising, a set of keywords was used to position the ads. Once the new user is acquired, we follow them through their web journey via display banners. This increases the visibility of the company to strategic individuals, while amplifying the perception of the company.

Generated over 1500 leads in 2 years at less than $10 per lead.

- 1st position Google paid
- Set of keywords related to the banner service
- Google Display
- Google Display banners in remarketing.

SMM - Facebook Ads

On the social media front, Facebook was used to keep users engaged with Google and to keep the brand present in their daily lives. Through aerial video content of the complex, users were able to experience the spectacular view of the complex located off Highway 15 in the Laurentians!

1 per day in advertising spend on Facebook & Instagram

- Remarketing Facebook
- Remarketing Instagram

The results.

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Calls generated

2100+

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leads

3000+

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KING

24X

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Acquisition cost

less than 7$ per prospect

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Digital advertising

Average click-through rate on advertisements of 19%.

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Brand visibility

20,000+ website visits

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Facebook & Google

278,000+ Organic and paid impressions in 2021

A human marketing agency focused on our clients' success

The Bofu Method: Why do business with us?

It all starts with the implementation of a structured and sustainable growth strategy that combines technology tools, digital media and traditional media. This scalable solution will not only help your business attract new customers, but also retain them and build loyalty.

This strategy will also become your way of systematically exploiting the most profitable sales channels for your company and your sector, such as radio, web referencing, social network advertising, etc., in order to gain visibility and market share.

Optimising your audiences, ad placements, targeting and sales channels has an immediate impact on your sales and processes. We achieve maximum revenue for our clients by collecting data and conducting in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.

We specialise in growth, strategy and process automation. We understand how humans interact at every stage of the different life cycles, which allows us to mass customise and automate. Your system should work for you!

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A methodical approach to growth.

Our team of experts support your marketing department and key decision-makers in establishing and executing optimised growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.

Our strategies are innovative, bold and tailored to our clients' needs and objectives. The success of their business and their project is at the heart of our approach.

Our Process.

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EXPLORATION

Our process always starts with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and objectives.

This will allow us to identify the value we can bring to it.

Certifications.

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Testimonials

What our customers say about us

I have had my best season in the history of the company year after year for 3 years now! I sold my snow removal business and with Bofu's marketing know-how, I can concentrate on my specialty: hydroseeding. Thanks guys!

Pierre-Luc Beaulne, President of Hydro-Pro Seeding