Digital marketing services
Brand image and strategy
At Bofu, we have developed in-depth expertise in the main areas of communication.
In order to achieve a quick and profitable return for your company, we tailor our offer to all types of companies in terms of branding and strategy. We work with multiple partners (creative artists and digital production experts) to offer you a customized solution that meets your needs and expectations.
Once we have identified your competitors and their positioning, we determine your differentiator, that is, what sets you apart from the competition in your market.
We work with you to help you define your objectives, plan a work plan and help you execute it. A plan is useless if it cannot be executed in your business reality.
Our team works to understand as quickly as possible the environment and the market in which your company evolves in order to become real experts of your company.
Our analytical skills allow us to help you develop and execute an optimized marketing strategy, which you can then easily operate and execute.
5. Positioning & communication
Through workshops and discussions, we articulate the brand positioning and the multiple elements that will be needed for your business.
We deliver a comprehensive brand strategy, including a complete analysis and help you integrate it into your organization. Our analysis will give you the facts about your business and your market, as well as a complete digital strategy that can be combined with traditional marketing.
7. Branding and logo creation
We create brands that will stay current and evolve as your business does. While branding is more than just designing a logo, we recognize the crucial role of a logo and what it communicates.
8. Visual identity
By adapting and testing brand building blocks, we create bold visual identities that represent you and are aligned with your overall strategy.
9. Manifesto and brand guide
Your brand manifesto is a statement of intent that underlies everything your company stands for. It is important that it is communicated both internally and externally to your organization and that it is reflected in everything you do or sell.
your brand: an essential
BRANDING AND STRATEGY SERVICES
As consumers look for brands they know, trust, identify with and support, their value becomes increasingly important. More than ever, a brand must convey a credible and distinctive message.
We support our clients in adding value to their brand, whether new or established, and we have the skills to adapt or reinvent their brand strategies.
We also understand the changing face of media, sales and display channels. With the marketing world undergoing a digital transformation, brands need to be present on all of the most popular communication channels, including social media. Our branding strategies allow you to be present in the right places at the right times, and adjust by channel to maximize engagement.
Our process always starts with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and objectives.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment on search engines and social networks.
The creation of a complete strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our aim is to achieve a rapid and measured return on investment.
4. MEASUREMENT, EVALUATION AND OPTIMISATION
We will evaluate the performance of our deliverables, on an ongoing basis, in order to improve results, optimise actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your company and the new digital trends, with the aim of obtaining a greater reach.
POSITIONING OF THE COMPANY
CUSTOMISED ADVERTISING STRATEGY
FACILITATE YOUR PROCESSES
I have had my best season in the history of the company year after year for 3 years now! I sold my snow removal business and thanks to Bofu's marketing know-how, I can concentrate on my specialty: hydroseeding. Thanks guys!
Through his agency BOFU, Marc-Antoine has offered us impeccable service by focusing on various short, medium and long term strategies for our company. Their attention to detail and understanding of our business environment is an important competitive advantage for us.
Marc- Antoine is great to work with. He is very responsive to the daily needs in marketing and has a wealth of knowledge on web based activity. He drives sales initiatives through social media and has the ability to expose activities and products directly to the retailer and end user. Marc is always willing to jump in and contribute to the goals of the organization. He is an asset to us and keeps me up to date with all market trends.
Thanks to the different marketing strategies we use, my sales are really solid. I never thought I would have such success with their coaching for my social networks, websites, advertising and Amazon. They have a long term vision for my products and services and an ingenious way to monetize my brand. I recommend X1000.
Great experience! Always satisfied by Marc-Antoine's professionalism! He knew how to meet all my requirements! With him, my website is very well referenced on Google!
A professional team that takes the time to accompany you in the development of your strategies on the web. A must for young and not so young companies! 🙌😄
Great customer service! I recommend it.