Hydro Pro Seeding
CASE STUDY LANDSCAPING DEPARTMENT
Comprehensive lead generation marketing strategy.
50+ SUBMISSIONS PER WEEK
25X RETURN ON INVESTMENT
The mandate of this client, working in the field of landscaping, was to generate new clients for its hydro-seeding service on the North Shore of Montreal (Laurentians and Lanaudière). A quick solution was developed and worked on over time. The goal was to position the brand for people looking for this type of service specifically, whether residential, commercial, municipal or institutional.
The Google search campaigns were able to create a large number of leads for a very reasonable cost! Combined with a remarketing strategy on the display network and Facebook, we were able to keep the brand in front of customers' eyes with graphic and video content.
Our client's requirements
Creating a brand new website that would represent the brand well, creating advertising content, original writing, SEO and strategic planning. The primary goal was to generate more leads in order to double sales.
Position the site on Google
Generate more leads
1. Maximise the time to profitability of the project
The field fertilisation season usually starts in early May. The initial blitz started the campaign in April to position the brand for the season and capture its audience.
2. Tracking users in their web journey
Once the user is acquired on our website, our retargeting tools for display advertising from Google, Linkedin, Facebook, Instagram and many others become effective.
3. Optimising conversions
Once the remarketing system is in place, simply optimise the cost of conversions across channels and evaluate the return to see the viability of each channel and media.
SEO - Google and bing
A content writing strategy, combined with search engine optimization, resulted in more profitable positions for the company. Once the copywriting was established, we propelled our keywords into the top search positions on Google through an external link acquisition strategy and internal link sculpting.
- Content strategy
- Google positioning
- Local SEO optimization
- Google My Business optimization
- Link building
- Google & Facebook reviews
- Social profile creation
- Website speed optimization
SEM - Google Ads
For search engine advertising, a set of keywords was used to position the ads strategically. Once the new user is acquired, we follow them through their web journey via display banners. This amplifies visibility to strategic individuals and amplifies the perception of the company.
- 1st position Google paid
- Set of keywords related to the service
- Google Display banners
- Google Display banners in remarketing
SMM - Facebook Ads
As far as social media is concerned, Facebook was the main focus for residential customer acquisition. Through Facebook Messenger campaigns, based on similar audiences to our previous conversions and optimisations, the results were explosive! A good immediate communication experience for the customer, as well as leads at a lower cost. In addition, a remarketing campaign was set up to display specific ads to users of the website acquired through Google Ads.
- Facebook Messenger Ads
- Facebook Video Ads Remarketing
- Facebook Organic
- Instagram Remarketing
More than 5000 leads for an average cost of less than $5
SEO - Year 3
Google Organic Top 3 for all industry keywords
SEO - Year 3
More than 1,500 free leads acquired through SEO
Over 1500 calls generated and over 1000 forms generated
More than 100 propspects per season for less than 3$ each
Customer management & automation
Deployment of Hubspot CRM, Marketing and Sales
2.6M impressions and over 50,000 clicks generated in 3 years
I have had my best season in the history of the company year after year for 3 years now! I sold my snow removal business and with Bofu's marketing know-how, I can concentrate on my specialty: hydroseeding. Thanks guys!
A human marketing agency focused on our clients' success
The Bofu Method: Why do business with us?
It all starts with the implementation of a structured and sustainable growth strategy that combines technology tools, digital media and traditional media. This scalable solution will not only help your business attract new customers, but also retain them and build loyalty.
This strategy will also become your way of systematically exploiting the most profitable sales channels for your company and your sector, such as radio, web referencing, social network advertising, etc., in order to gain visibility and market share.
Optimising your audiences, ad placements, targeting and sales channels has an immediate impact on your sales and processes. We achieve maximum revenue for our clients by collecting data and conducting in-depth analysis and testing, with the aim of adapting campaigns and management tools for sustained growth.
We specialise in growth, strategy and process automation. We understand how humans interact at every stage of the different life cycles, which allows us to mass customise and automate. Your system should work for you!
A methodical approach to growth.
Our team of experts support your marketing department and key decision-makers in establishing and executing optimised growth strategies. This allows us to develop your sales funnels, find new acquisition channels and rework your growth strategy to find scalable and sustainable growth paths.
Our strategies are innovative, bold and tailored to our clients' needs and objectives. The success of their business and their project is at the heart of our approach.
Our process always starts with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and objectives.
This will allow us to identify the value we can bring to it.
Initially, we want to know everything about your company: your short-term and long-term goals, your mission, your vision, your values, your customers, who your competitors are, the situation in your industry and your level of commitment on search engines and social networks.
The creation of a complete strategy will result from this analysis.
We will take the established strategy and turn it into a clear action plan for the next 3 months, a general guide for the next 6 months and a strategic plan for the next 3 years.
We will deploy these actions, using our expertise and our network. Our aim is to achieve a rapid and measured return on investment.
4. MEASUREMENT, EVALUATION AND OPTIMISATION
We will evaluate the performance of our deliverables, on an ongoing basis, in order to improve results, optimise actions and achieve the best return for every dollar invested.
Follow-ups will be done on a regular basis, in order to align your business strategies with the reality of your company and the new digital trends, with the aim of obtaining a greater reach.