cleaning-Bofu Marketing Agency

Comprehensive & digital first approach

our marketing services for cleaning and maintenance companies

Generate quality residential and commercial cleaning leads and gain more customers with our technology marketing solutions designed to manage that same growth by automating with Google calendar, your sales reps and technicians, customer service and sales management.

Whatever your marketing goals, our team of experts will be able to build a robust strategy to meet them. Generate leads and new sales, build community loyalty, create business partnerships, automate (billing, customer records, marketing, sales, etc.) and much more! 

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grow your team, your revenues and automate parts of your management

Technology at the service of your cleaning and maintenance business

Your potential clients' first instinct is to search for terms related to your services (pressure cleaning, cleaning lady, housekeeping company, condo cleaning, driveway sealant, pavement sealant, etc.) or the best cleaning / housekeeping / maintenance company near them.

It is essential to improve your visibility in Google searches.

To start, the fastest way is advertising with Google Ads (also known as Pay Per Click, PPC, SEM, AdWords)

 For you, we will design effective campaigns that will increase your service call volume and help you automate production schedules, billing, job and customer record tracking, a comprehensive online ticketing and chat system and more!

Our Process.

call-exploratory-bofu-Bofu Marketing Agency

EXPLORATION

Our process always starts with a phone call, a virtual meeting or a face-to-face meeting. We want to take the time to get to know you and learn more about your business, its needs and objectives.

This will allow us to identify the value we can bring to it.

Certifications.

What our customers say about us

I have had my best season in the history of the company year after year for 3 years now! I sold my snow removal business and with Bofu's marketing know-how, I can concentrate on my specialty: hydroseeding. Thanks guys!

Pierre-Luc Beaulne, President of Hydro-Pro Seeding

analysis-bofu-Bofu Marketing Agency

Initial analysis

Establish a technology eco-system to help you grow & automate

CONTENT OF THE ANALYSIS

- Global Environment
- Direct Competitive Environment
- Competitors and Digital Content
- Strategic Diagnosis (SWOT)
- Digital Strategy

+ Awareness
+ Discovery
+ Engagement
+ Conversion & Retention
+ SEO
- Technology Tools
- Acquisition Overview
- Persona(s)
-
Audiences
TOFU

+ Audiences / target markets
+ Search theme(s)
+ Social networks
+ SEO
+ SEM
+ PR
MOFU
+ Segmentation
+ Direct and indirect competitors + Content & emails competitors
+ Content & emails
BOFU
+ SEO
+ SEM
+ Email marketing
+ Complete lead/revenue/monetisation system
+ Content grid
+ Budget breakdown

Details of our service offer

all our digital marketing services

POSITIONING OF THE COMPANY

- Service or eCommerce website design
- Branding
- Videos
- Photos
- Copywriting
- Public relations
- Data tracking tools
- Organic social media strategy
- Corporate clothing

CUSTOMISED ADVERTISING STRATEGY

- Google Ads
- SEO
- Facebook & Instagram Ads
- Linkedin Ads
- Amazon Marketing
- Affiliate Marketing
- Ambassador Programs
- Loyalty Programs

FACILITATE YOUR PROCESSES

- HubSpot CRM
- HubSpot Marketing
- HubSpot Sales
-
HubSpot Service
- HubSpot Operations
- Smart forms
- Online chat tool
- Automation & integration
-
Hubspot resources
- Quickbooks
- Interaction tools
- Data dashboards
- Automated emails (Klaviyo, mailchimp)