Blog - THE TOP OF THE FUNNEL

CRM
HubSpot and the integration of accounting technology tools
There are several reasons why a company may want to integrate its accounting with its CRM (Customer Relationship Management):
Save time: Integrating accounting with a CRM system can save time and money.

CRM
HubSpot Academy: essential training tools for today's marketer
HubSpot Academy is HubSpot's online training platform that offers a range of courses and certifications on marketing, sales and customer service tools and strategies...

Technological Tools
HubSpot & Inbound Marketing
Inbound marketing is a marketing strategy that involves attracting, converting, retaining and developing customers by publishing quality content and creating personalized experiences...

technological tools
What is "MARTECH" or technology marketing?
Technology marketing is an approach to using technology tools and data to understand and reach consumers, as well as to measure and optimize ...

technological tools
Why adopt technological tools in business?
Technology tools are software or hardware designed to help businesses accomplish specific tasks more efficiently and quickly. There are a wide variety of technology tools available...

Strategy
What is lead generation in marketing?
Generating leads is essential for companies that want to attract new customers and grow their business. Here are some reasons why lead generation is important...

CRM
What is a CRM?
A CRM (Customer Relationship Management) is a software that allows to manage interactions with customers and prospects, as well as the data related to these interactions. The goal of a CRM is to...

CRM
HubSpot vs Pipedrive
Pipedrive is a customer relationship management (CRM) software that helps companies manage and analyze their customer interactions and customer data throughout the customer lifecycle.

CRM
HubSpot vs Zoho
Zoho is a software company that offers a wide range of products for businesses. These products include Zoho CRM (Customer Relationship Management), which is the most widely used CRM product in the world.
What's new at Bofu?
News
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Customers
[ANNONCE] K-Way Canada choisit Bofu comme partenaire de croissance
Merci à K-Way Canada pour avoir choisi Bofu Agence Marketing comme partenaire de croissance! Nous sommes ravis d'apprendre cette nouvelle et nous sommes convaincus que cette collaboration sera fru...
![[APPOINTMENT] Pamela Rodriguez - Bofu Web Marketing Agency](http://cdn.shopify.com/s/files/1/0550/4145/8420/articles/nomination-pamela-rodriguez-306648.webp?v=1677189929&width=520)
Hiring
[APPOINTMENT] Pamela Rodriguez
We are pleased to announce the appointment of Pamela Rodriguez as Digital Marketing Strategist for our agency.
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Partnerships
[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner
Bofu Marketing Agency is proud to announce that it has been verified as an Amazon Ads partner. As a performance-based advertising agency, we have the expertise to help advertisers and advertisers ...