Blog - THE TOP OF THE FUNNEL

Strategy
The importance of B2B marketing in the modern business age
As companies rely more and more on technology and the Internet to connect with their customers and sell their products and services, it is more important than ever to avoid the risk of losing customers.

Technological Tools
What is GPT Chat?
Chat GPT (Generative Pretrained Transformer) is a language model developed by OpenAI that has been trained on a large amount of text data in order to be able to generate content in a way that is ...

Technological Tools
All about Google Analytics 4 VS Google Analytics Universal
Google Analytics is a free website data tracking service offered by Google. It allows website owners to track and analyze visits to their site, measure the number of visitors to their site, and...

Websites
Why use Shopify for your online store?
Shopify is an online e-commerce platform that allows businesses to create and manage their own online store. It offers a wide range of functionalities for businesses that want to ...

Technological Tools
What is Google Tag Manager?
Google Tag Manager is a tag management tool from Google that allows you to easily manage and deploy tags on your website or mobile application. It allows you to manage and deploy...

SEO
Structured Data 101: definitions and best practices
The structured data of a website are data organized in a precise and standardized way, generally in the form of tables or databases. They allow to store and manage data...

Ambassadors
How to launch a brand ambassador program in 5 easy steps
Here are some steps to follow to create a brand ambassador program:1. Identify the goals of your brand ambassador program
What do you hope to accomplish by setting up a brand ambassador program?

CRM
HubSpot and Marketing Automation
Marketing automation is a strategy used by companies to automate certain marketing tasks, such as sending email campaigns, tracking leads and generating leads.

CRM
Why choose HubSpot as your business CRM software?
HubSpot is a popular CRM (Customer Relationship Management) software that offers many features to help companies manage their customer and business interactions.
What's new at Bofu?
News
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Customers
[ANNONCE] K-Way Canada choisit Bofu comme partenaire de croissance
Merci à K-Way Canada pour avoir choisi Bofu Agence Marketing comme partenaire de croissance! Nous sommes ravis d'apprendre cette nouvelle et nous sommes convaincus que cette collaboration sera fru...
![[APPOINTMENT] Pamela Rodriguez - Bofu Web Marketing Agency](http://cdn.shopify.com/s/files/1/0550/4145/8420/articles/nomination-pamela-rodriguez-306648.webp?v=1677189929&width=520)
Hiring
[APPOINTMENT] Pamela Rodriguez
We are pleased to announce the appointment of Pamela Rodriguez as Digital Marketing Strategist for our agency.
![[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner - Bofu Digital Marketing Agency](http://cdn.shopify.com/s/files/1/0550/4145/8420/articles/annonce-bofu-agence-marketing-est-un-partenaire-verifie-amazon-ads-767350.jpg?v=1674524540&width=1200)
Partnerships
[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner
Bofu Marketing Agency is proud to announce that it has been verified as an Amazon Ads partner. As a performance-based advertising agency, we have the expertise to help advertisers and advertisers ...