Blog - THE TOP OF THE FUNNEL

Strategy
The importance of personas for your marketing strategy
If you've been around the marketing world in the last few years, you've probably heard the terms "buyer persona", "marketing persona" or "buyers persona". It's thrown ...

Strategy
Understanding retargeting and its importance to your business
One of the biggest advantages of online advertising is that it allows companies to decide exactly who will see it and pay only for that.

Strategy
How to develop effective marketing content
Are you new to content marketing or would you like to review your strategy to ensure that it is still innovative and engaging for your prospects and customers? Let's take a look at the...

Strategy
5 digital marketing tactics for local businesses
Let's look at 5 digital marketing methods that will help your local business grow quickly and stand out from the competition.
1. Target your consumers
If you're not in the market for a...

CRM
Easily generate new sales leads
Lead acquisition is one of the most important objectives of any business. Companies spend large amounts of resources on lead generation. The truth is that if your p...

Strategy
Why is it essential to work with a digital marketing agency in 2023?
We are finally beginning to fully appreciate the power of the web and digital marketing. Today, every business needs to have an online presence and offer its consumers an online experience.

Strategy
What is an audience?
The term "audience" is used to refer to all visitors to your website.
There are three main forms of audience:
1. The useful audience, which is the part that belongs to your company.

Strategy
How to choose an effective digital marketing agency?
At BOFU Marketing Agency, we know how important it is to find a digital marketing agency that suits your needs and can help you achieve your marketing goals. This is why we...

Strategy
Why you need a digital marketing agency to boost your business performance?
As a digital marketing agency, we believe that digital marketing is a crucial element for the growth and success of any business. That's why we decided to create our ...
What's new at Bofu?
News
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Customers
[ANNONCE] K-Way Canada choisit Bofu comme partenaire de croissance
Merci à K-Way Canada pour avoir choisi Bofu Agence Marketing comme partenaire de croissance! Nous sommes ravis d'apprendre cette nouvelle et nous sommes convaincus que cette collaboration sera fru...
![[APPOINTMENT] Pamela Rodriguez - Bofu Web Marketing Agency](http://cdn.shopify.com/s/files/1/0550/4145/8420/articles/nomination-pamela-rodriguez-306648.webp?v=1677189929&width=520)
Hiring
[APPOINTMENT] Pamela Rodriguez
We are pleased to announce the appointment of Pamela Rodriguez as Digital Marketing Strategist for our agency.
![[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner - Bofu Digital Marketing Agency](http://cdn.shopify.com/s/files/1/0550/4145/8420/articles/annonce-bofu-agence-marketing-est-un-partenaire-verifie-amazon-ads-767350.jpg?v=1674524540&width=1200)
Partnerships
[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner
Bofu Marketing Agency is proud to announce that it has been verified as an Amazon Ads partner. As a performance-based advertising agency, we have the expertise to help advertisers and advertisers ...