Blog - THE TOP OF THE FUNNEL
What is GPT Chat?
Chat GPT (Generative Pretrained Transformer) is a language model developed by OpenAI that has been trained on a large amount of text data in order to be able to generate content in a way that is ...
All about Google Analytics 4 VS Google Analytics Universal
Google Analytics is a free website data tracking service offered by Google. It allows website owners to track and analyze visits to their site, measure the number of visitors to their site, and...
What is Google Tag Manager?
Google Tag Manager is a tag management tool from Google that allows you to easily manage and deploy tags on your website or mobile application. It allows you to manage and deploy...
HubSpot and Marketing Automation
Marketing automation is a strategy used by companies to automate certain marketing tasks, such as sending email campaigns, tracking leads and generating leads.
HubSpot and the integration of accounting technology tools
There are several reasons why a company may want to integrate its accounting with its CRM (Customer Relationship Management): Save time: Integrating accounting with a CRM system can save time and money.
HubSpot & Inbound Marketing
Inbound marketing is a marketing strategy that involves attracting, converting, retaining and developing customers by publishing quality content and creating personalized experiences...
What is "MARTECH" or technology marketing?
Technology marketing is an approach to using technology tools and data to understand and reach consumers, as well as to measure and optimize ...
Why adopt technological tools in business?
Technology tools are software or hardware designed to help businesses accomplish specific tasks more efficiently and quickly. There are a wide variety of technology tools available...
Google Data Studio (Looker): do more with your data
Data is essential for digital marketing and optimising digital efforts. It allows you to create more effective strategies, as it provides information about the ...
What's new at Bofu?
[ANNONCE] K-Way Canada choisit Bofu comme partenaire de croissance
Merci à K-Way Canada pour avoir choisi Bofu Agence Marketing comme partenaire de croissance! Nous sommes ravis d'apprendre cette nouvelle et nous sommes convaincus que cette collaboration sera fru...
[APPOINTMENT] Pamela Rodriguez
We are pleased to announce the appointment of Pamela Rodriguez as Digital Marketing Strategist for our agency.
[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner
Bofu Marketing Agency is proud to announce that it has been verified as an Amazon Ads partner. As a performance-based advertising agency, we have the expertise to help advertisers and advertisers ...