Blog - THE TOP OF THE FUNNEL
KPIS
Using ROAS & its context as a performance KPI
Analyzing ROAS, or return on ad spend, based on the content intent of the ad campaign can provide valuable information about the effectiveness of the campaign.
KPIS
Glossary of popular web marketing terms
A/B testing: A method of comparing two versions of a marketing campaign, website or product to determine which performs better.
Audience: The group of people that a marketing campaign...
KPIS
Bounce rate - what is it and what constitutes a good rate?
In this article, we will discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine ranking.
KPIS
Bounce rate - what is it and what constitutes a good rate?
In this article, we will discuss what makes a good bounce rate and how you can improve yours, in order to increase your conversion rate and search engine ranking.
What's new at Bofu?
News
![[ANNONCE] K-Way Canada choisit Bofu Agence Marketing comme partenaire de croissance - Bofu Agence Marketing Web](http://cdn.shopify.com/s/files/1/0550/4145/8420/articles/annonce-k-way-canada-choisit-bofu-agence-marketing-comme-partenaire-de-croissance-518634.png?v=1677288445&width=1200)
Customers
[ANNONCE] K-Way Canada choisit Bofu comme partenaire de croissance
Merci à K-Way Canada pour avoir choisi Bofu Agence Marketing comme partenaire de croissance! Nous sommes ravis d'apprendre cette nouvelle et nous sommes convaincus que cette collaboration sera fru...
![[APPOINTMENT] Pamela Rodriguez - Bofu Web Marketing Agency](http://cdn.shopify.com/s/files/1/0550/4145/8420/articles/nomination-pamela-rodriguez-306648.webp?v=1677189929&width=520)
Hiring
[APPOINTMENT] Pamela Rodriguez
We are pleased to announce the appointment of Pamela Rodriguez as Digital Marketing Strategist for our agency.
![[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner - Bofu Digital Marketing Agency](http://cdn.shopify.com/s/files/1/0550/4145/8420/articles/annonce-bofu-agence-marketing-est-un-partenaire-verifie-amazon-ads-767350.jpg?v=1674524540&width=1200)
Partnerships
[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner
Bofu Marketing Agency is proud to announce that it has been verified as an Amazon Ads partner. As a performance-based advertising agency, we have the expertise to help advertisers and advertisers ...