Blog - THE TOP OF THE FUNNEL
SEO, SEM or SMM?
Do you want to grow your business online at all levels? There's one thing you need to know before you start: what's the difference between search engine optimization (SEO) and search engine marketing (SEM)?
Advertising on Google: how does it work?
In order to display your ads in the top Google search results, we use the Google Ads platform, which allows us to target users in two main areas: the first is the search engine, the second is the advertising platform...
Why combine PPC and SEO strategies?
If your search engine optimisation (SEO) and pay-per-click (PPC) strategies are working in silos, it's time to change them.
How to optimise your pay per click (PPC) strategy
As an entrepreneur, you want all eyes to be on your company or brand. Don't worry, this is not a utopian desire. In fact, one of the ways to...
How to set a budget for a Google Ads campaign
Once you have a Google Ads account, one of the first steps in launching your ads is to select a daily budget for each of your campaigns based on the amount of money you want to spend.
Why use Google Ads in 2023?
Everyone uses Google! At this very moment, people are searching on Google. This means that your consumers are also searching on Google. If you want to capitalise on this, you need to...
SEO vs PPC - Who wins?
Having a business these days also means creating and maintaining a professional website. Without a web presence for your business, you will miss out on many customers.
Does Google Ads work for small businesses?
Google Ads (formerly Google Adwords) is an asset for small businesses that want to increase their online visibility and promote their products to a large pool of potential customers.
What's new at Bofu?
[ANNONCE] K-Way Canada choisit Bofu comme partenaire de croissance
Merci à K-Way Canada pour avoir choisi Bofu Agence Marketing comme partenaire de croissance! Nous sommes ravis d'apprendre cette nouvelle et nous sommes convaincus que cette collaboration sera fru...
[APPOINTMENT] Pamela Rodriguez
We are pleased to announce the appointment of Pamela Rodriguez as Digital Marketing Strategist for our agency.
[ADVERTISEMENT] Bofu Marketing Agency is a verified Amazon Ads partner
Bofu Marketing Agency is proud to announce that it has been verified as an Amazon Ads partner. As a performance-based advertising agency, we have the expertise to help advertisers and advertisers ...