Blog - THE TOP OF THE FUNNEL

Do you want to grow your business online at all levels? There's one thing you need to know before you start: what's the difference between search engine optimization (SEO) and search engine marketing (SEM)?

In order to display your ads in the top Google search results, we use the Google Ads platform, which allows us to target users in two main areas: the first is the search engine, the second is the advertising platform...

If your search engine optimisation (SEO) and pay-per-click (PPC) strategies are working in silos, it's time to change them.

As an entrepreneur, you want all eyes to be on your company or brand. Don't worry, this is not a utopian desire. In fact, one of the ways to...

Once you have a Google Ads account, one of the first steps in launching your ads is to select a daily budget for each of your campaigns based on the amount of money you want to spend.

Everyone uses Google! At this very moment, people are searching on Google. This means that your consumers are also searching on Google. If you want to capitalise on this, you need to...

Having a business these days also means creating and maintaining a professional website. Without a web presence for your business, you will miss out on many customers.

Google Ads (formerly Google Adwords) is an asset for small businesses that want to increase their online visibility and promote their products to a large pool of potential customers.