Glossary of popular web marketing terms - Bofu Digital Marketing Agency

Glossary of popular web marketing terms

A/B testing: A method of comparing two versions of a marketing campaign, website or product to determine which performs better.

Audience: The group of people a marketing campaign or message is intended to reach.

Branding: the process of creating and promoting a unique name and image for a product or company in the mind of the consumer.

Call to Action (CTA): a message or button on a website that encourages the viewer to perform a specific action, such as making a purchase or completing a form.

Customer segmentation: the process of dividing a customer base into smaller groups with similar characteristics, such as age, location or interests.

Customer Journey: The series of interactions a customer has with a company or brand, from awareness to purchase to post-purchase.

Conversion rate: The percentage of website visitors who complete a desired action, such as making a purchase or filling out a form.

Cost per acquisition (CPA): cost of acquiring a new customer through a marketing campaign.

Digital marketing: Marketing techniques that use the Internet and online platforms to reach and interact with customers.

Inbound marketing: a marketing strategy that aims to attract customers through relevant and useful content, rather than disruptive advertising.

Key Performance Indicator (KPI): a metric used to measure the success of a campaign or marketing objective.

Marketing automation: using software to automate repetitive tasks, such as email marketing and social media posting, to increase efficiency and scale.

Marketing mix: The combination of product, price, promotion and place (distribution) strategies used to achieve marketing objectives.

Outbound marketing: traditional marketing techniques, such as television or radio ads, that interrupt the viewer or listener to deliver a message.

Persona: a fictional character created to represent a specific type of customer, based on market research and customer data.

Return on investment (ROI): measure of the profitability of a marketing campaign, calculated by dividing the benefits of the campaign by its costs.

Return on Advertising Expenditure (ROAS): a measure of the profitability of a marketing advertising expenditure, calculated by dividing the benefits of the advertising by its costs.

Search Engine Optimization (SEO): the practice of optimizing a website to rank higher in search engine results pages in order to attract more organic traffic.

Target market: specific group of consumers for whom a product or service is intended.

Data analysis: using data to understand and optimize marketing performance.

Big data: conjunctural quantities of data, often used in marketing to identify patterns and trends.

Pay-per-click (PPC): an advertising model in which the advertiser only pays when a user clicks on an ad.

Marketing funnel: a model that represents the stages of a customer journey, from first contact to purchase.

Content marketing: a marketing strategy that involves the creation and distribution of quality content to attract and retain a target audience.

E-mail marketing: marketing technique that consists of sending e-mails to a list of customers or prospects to promote a product or service.

Mobile marketing: marketing targeting cell phone users.

Affiliate marketing: A marketing model in which a company pays a commission to partners to promote its products or services.

Online marketing: marketing targeting Internet users.

Social Media Optimization (SMO): practices to improve visibility and engagement on social networks.

Social Media Marketing (SMM)

Search Engine Marketing (SEM): A marketing technique that uses search engines to promote a product or service.

Brand storytelling: branded content marketing strategy

Ad targeting

Ad copy : advertising text

Ad placement : advertising placement

Ad format: advertising format

Ad printing : advertising printing

Ad clicks: advertising clicks

Ad performance: advertising performance

Ad spend: advertising expenditure

Ad campaign : advertising campaign

Ad network : advertising network

Ad inventory: advertising inventory

Ad servers

Ad exchange: advertising marketplace

Ad blocking : ad blocker

Ad fraud: advertising fraud

Ad viewability: advertising visibility

Ad verification: advertising verification

Ad quality: advertising quality

Ad relevance

Ad personalization : advertising personalization

Affiliate marketing : affiliate marketing

Attribution modeling

Brand awareness: brand awareness

Brand differentiation

Brand equity

Brand image : image de marque

Brand identity : brand identity

Brand loyalty

Brand messaging : brand speech

Brand positioning : brand positioning

Brand reputation

Brand storytelling

Brand voice: brand tone

Content marketing: content marketing

CPO (Cost-Per-Order): cost per order

CRO (Conversion Rate Optimization)

CPC (Cost-Per-Click): cost per click

CPL (Cost-Per-Lead): cost per lead

CPM (Cost-Per-Mile): cost per mile

CTR (Click-Through Rate)

Customer acquisition: acquisition of customers

Customer data: customer data

Customer engagement

Customer experience: customer experience

Customer feedback

Customer journey

Customer lifecycle

Customer loyalty

Customer relationship management

Customer retention: customer loyalty

Customer satisfaction : customer satisfaction

Customer segmentation

Customer service: customer service

DMP (Data Management Platform): data management platform

CMS: content management platform

Email marketing: marketing by email

Funnel: funnel

Influencer campaign

Influencer collaboration: collaboration with influencers

Influencer content

Influencer disclosure

Influencer ethics: ethics of influence

Influencer fees

Influencer guidelines

Influencer marketing automation: automation of influencer marketing

Influencer network: network of influence

Influence outreach: contact with influencers

Influencer partnership

Influencer performance

Influencer platform

Influencer reputation

Influencer reach

Influencer tracking

Landing page : landing page

Lead conversion: conversion of leads

Lead generation: lead generation

Lead management: management of leads

Lead nurturing: Lead education

Lead qualification: qualification of leads

Lead scoring: Lead quality grading scale

Marketing analytics: marketing analysis

Marketing automation: marketing automation

Marketing budget: marketing budget

Marketing campaign

Web analytics : web analysis

Web traffic: web traffic

Web performance : web performance

Web speed : web speed

Web security : web security

Web design : web design

Web development : web development

Web content : web content

Web copywriting : web writing

Web localization : web localization

Web accessibility

Web governance : web governance

Web marketing : web marketing

Web advertising : web advertising

Web branding : web branding

Web reputation : web reputation

Web presence : web presence

Web social media : web social media

Web search engine : web search engine

Web SEO : Optimization for web search engines